Boost Response Rates with Laser Lab’s CRM + Strategic Gifting from Mailbox Power
In today’s oversaturated digital space, it’s harder than ever to get your prospects’ attention—much less keep it.
You might be sending emails, posting on social media, maybe even running ads. But are people opening, clicking, and actually engaging? If not, you’re not alone.
That’s where the combined power of Laser Lab Marketing’s CRM automation and Mailbox Power’s direct mail and gifting platform becomes a game-changer.
When you pair digital convenience with the human touch of physical mail, you create a multi-sensory client experience that builds connection, drives engagement, and most importantly—increases response rates.
In this post, we’ll break down how this powerful combination works, why it’s so effective, and how you can use it to drastically improve your client communication strategy.
The Problem: Digital Fatigue and Low Engagement
We live in a world of digital noise:
The average person receives 121 emails per day
Social media algorithms limit who even sees your posts
Digital ads often get ignored or blocked
That means your message is fighting an uphill battle.
Even if someone wants to work with you, your email might be buried, your ad skipped, and your Facebook message left unread.
So how do you cut through the clutter?
By using something they can’t ignore—a physical piece of mail they can touch, read, and remember.
The Winning Combo: Laser Lab + Mailbox Power
Let’s break down what each tool brings to the table:
🚀 Laser Lab Marketing
A full-featured CRM and automation hub
Capture leads through websites, forms, or social DMs
Trigger emails, texts, voicemails, and internal tasks automatically
Track every interaction in a unified inbox and sales pipeline
📬 Mailbox Power
A direct mail automation platform
Send postcards, greeting cards, gifts (even brownies!) to your leads and clients
Personalize everything with names, dates, and QR codes
Automate recurring campaigns for birthdays, holidays, thank-yous, referrals
When you connect them, you can trigger custom mail pieces based on user actions in Laser Lab.
Here’s where it gets exciting…
How It Works in Practice: Response-Boosting Workflow
Let’s walk through a real-world automation setup:
🟦 Step 1: New Lead Opts In
A visitor fills out your consultation form on your Laser Lab website. Laser Lab captures their:
Name
Email
Phone
Birthday (optional)
Mailing address
The moment they hit “Submit,” a series of automations fire off.
🟧 Step 2: Immediate Digital Follow-up
Laser Lab instantly sends:
A welcome email with info about your services
A text message thanking them and offering to schedule a call
An internal notification to your sales rep
A tag applied for segmentation
This is where most businesses stop. But you’re about to go further.
🟩 Step 3: Physical Mail Triggers
Using Laser Lab’s workflow builder, you add a webhook or zap that sends this new contact info to Mailbox Power.
Mailbox Power sends:
A branded welcome postcard with their first name and a QR code that links to your online scheduler or portfolio
If you want to go the extra mile: a small gift, like a magnetic calendar, keychain, or coffee mug
All fully automated.
🟨 Step 4: Ongoing Multi-Touch Follow-Up
Laser Lab continues the sequence:
3 days later: Email case studies or testimonials
7 days later: Send a voicemail drop (“Hey, just wanted to check in…”)
10 days later: If no reply, Mailbox Power mails a second card: “Still interested in [Service]? Let’s chat!”
Each piece of direct mail reinforces your digital communication—and vice versa.
The Psychology: Why This Works So Well
There’s a reason direct mail consistently outperforms digital-only campaigns in response and retention. It engages multiple senses and creates emotional impact.
Physical Mail Has Staying Power
42% of direct mail recipients read or scan the mail they get (USPS)
79% of consumers act on direct mail immediately (vs 45% for email)
Direct mail open rates are 90%, while email averages 15–25%
Personalized Gifting Creates Loyalty
Mailbox Power lets you send gifts or cards with the recipient’s name, image, or even handwritten-style fonts. It’s thoughtful, rare, and human.
People remember how you made them feel—and a card or brownie box on their birthday? That leaves an impression.
Multichannel Touches Increase Conversions
When someone sees your brand in an email, a text, a voicemail, and in their physical mailbox, you’re top of mind.
That familiarity builds trust, which leads to faster decisions and higher sales.
Use Cases Across Industries
This combo isn’t just for one type of business. Here’s how it plays out across different industries:
💼 Coaches & Consultants
Send a welcome kit in the mail after someone books a discovery call
Include a notebook, guide, or checklist with your logo
Follow up with postcards featuring testimonials or mindset tips
🏠 Real Estate Agents
Postcard campaigns with just-sold and just-listed properties
Birthday or home purchase anniversary gifts for past clients
Branded magnets or keychains to keep your name on their fridge
🦷 Dentists & Healthcare
Appointment reminders via email + follow-up thank-you card
Seasonal greetings (Valentine’s Day toothbrush kit, holiday card)
Refer-a-friend campaigns with reward gifts sent automatically
🛠️ Home Services
Service reminder postcards (“It’s time for your A/C tune-up!”)
Thank-you gift for booking a big project
Referral campaign gifts for happy clients
Easy Integration, No Headaches
You don’t need to hire a tech expert to make this work.
Laser Lab Marketing has pre-built automation templates, and Mailbox Power offers design tools with drag-and-drop simplicity.
Need help? The Laser Lab team can walk you through setting up the workflow that triggers a postcard when a lead hits a specific pipeline stage—or automate a gift after every Google review.
ROI: The Numbers Speak
Businesses using this dual system have reported:
✅ Open rates 3–5x higher than email-only campaigns
✅ Follow-up completion increasing by 40–60%
✅ Referral program growth by 2x within the first 90 days
✅ LTV (lifetime value) increases by 25% through repeat engagement and reactivation of past clients
The best part? It’s happening on autopilot. Once your workflows are live, they continue working for you while you focus on your clients.
Ready to Boost Your Response Rate?
If you’ve been frustrated by low engagement, unread emails, or ghosted leads, you don’t need to work harder. You need to communicate smarter.
By blending the high-tech automation of Laser Lab Marketing with the high-touch experience of Mailbox Power, you’ll create an outreach strategy that’s impossible to ignore—and deeply appreciated by your audience.
Take the Next Step
🚀 Start a Free Demo with Laser Lab Marketing
Let technology handle the heavy lifting. Your clients deserve the personal touch—at scale.
