How Laser Lab Marketing and Mailbox Power Automate Your Entire Client Communication Funnel
Imagine this: You just captured a new lead from your website. Before you even get a chance to follow up, the system has already sent them a personalized welcome email, followed by a text message confirming their interest. Three days later, a customized postcard lands in their mailbox—professionally designed, branded with your logo, and featuring a warm welcome message. You didn’t lift a finger.
That’s the power of combining Laser Lab Marketing’s automation and CRM tools with Mailbox Power’s intelligent direct-mail and gifting platform.
Together, they create an end-to-end client experience system that builds trust, improves retention, and helps small business owners like you turn cold leads into loyal customers—without spending your entire day on manual follow-ups.
In this post, we’ll show you exactly how this powerful duo works and how you can use them to build an unforgettable customer journey.
What Is Laser Lab Marketing?
Laser Lab Marketing is a complete business automation and marketing platform built for local businesses that want to scale without stress. From capturing leads to scheduling appointments, sending messages, and tracking deals in a pipeline, Laser Lab streamlines every step of your customer interaction.
With tools like:
A drag-and-drop website builder
CRM with visual sales pipelines
Automated workflows for emails, texts, and calls
Smart scheduling and calendar integration
Reputation management and review requests
A unified inbox for SMS, Facebook Messenger, Instagram, and Google My Business
…it becomes your digital headquarters for growing your business.
But as powerful as digital is, there's one thing that still cuts through the noise more effectively than emails or ads: physical mail.
Enter: Mailbox Power
Mailbox Power is a direct-mail automation platform that lets you send custom postcards, greeting cards, gifts, and even brownies—yes, real brownies—to prospects and clients based on triggers you set.
Imagine:
A birthday card automatically mailed to every client on their special day
A personalized gift sent as a thank-you after every purchase
Branded postcards sent to warm leads after their initial consult
You can build these experiences once, and then Mailbox Power handles the rest—from printing and packing to postage and delivery.
The best part? When integrated with a CRM like Laser Lab Marketing, these automations happen without any extra steps on your part.
Why Combine Laser Lab Marketing and Mailbox Power?
You could use either of these tools separately, sure—but together, they become exponentially more powerful.
Let’s walk through what happens when you use both:
1. Lead Enters Your Funnel
Using Laser Lab’s landing page or embedded form, a new contact submits their info (name, email, birthday, phone number). This instantly:
Adds them to your CRM
Sends a thank-you email and/or text
Assigns them to a sales rep or pipeline stage
2. Trigger a Direct Mail Campaign
Laser Lab's workflow builder can send a webhook or trigger directly to Mailbox Power. For example:
Day 1: Send an email and SMS
Day 2: Mail a “Thanks for Connecting” postcard with their name and a QR code that links to your website or scheduler
Day 5: If they haven’t booked, Laser Lab sends a voicemail drop or email
Day 14: Mailbox Power sends a branded magnet, gift, or coupon with a handwritten-style card
This sequence creates a multi-sensory experience—clients don’t just see your brand on a screen, they hold it in their hands.
3. Build Deep Relationships Automatically
Here’s where it gets powerful: once this workflow is set up, you never have to manually track birthdays, client anniversaries, or referrals again.
Laser Lab tracks those milestones
Mailbox Power sends out the cards or gifts
Your clients feel remembered, valued, and connected to your brand
Real-World Use Case: Local Home Services Company
Let’s take a real-world example: a family-owned HVAC company in Wisconsin using both platforms.
Before:
Manually emailed estimates
No follow-ups for quotes unless someone remembered
Zero communication after the job was complete
No system for referrals or reviews
After Implementing Laser Lab + Mailbox Power:
All inquiries from website and Facebook go straight into Laser Lab CRM
Auto-email & text are triggered within 5 minutes of submission
48 hours after the initial contact, a Mailbox Power postcard with the family photo and a special offer lands in the prospect’s mailbox
If the client books, they get a thank-you card and small branded magnet gift after the install
Clients receive a birthday card every year and a follow-up card 6 months later to check on their system
A referral program is introduced: any referral triggers a thank-you brownie box mailed to the referrer
The result?
35% more booked consultations
50+ five-star Google reviews in 3 months
Referral increase by 70%
Time spent chasing leads = almost zero
Why This Works: The Psychology Behind Physical Mail
In an age of overflowing inboxes and nonstop notifications, direct mail stands out.
Higher open rate: 90% of direct mail gets opened vs. ~20% of emails
Tangible emotion: Holding something in your hand creates a deeper connection
Lasting presence: A postcard or magnet stays on the fridge longer than a Facebook ad lasts in someone’s memory
When combined with the timing and automation of Laser Lab, this mail becomes contextually relevant and emotionally impactful.
Getting Started in 4 Steps
Build your lead capture funnel in Laser Lab: form, landing page, or calendar.
Create your Mailbox Power designs: welcome cards, thank-you gifts, birthday templates.
Set up automations in Laser Lab workflows: include direct-mail triggers.
Launch and monitor: Review engagement, update contact info, refine campaigns.
You don’t need to be tech-savvy—Laser Lab’s team can help you set this up, or you can use pre-built automations from both systems.
Final Thoughts: The Human Touch, at Scale
You built your business on relationships—and that’s what people remember. But as you grow, staying in touch with every lead, client, and referral partner becomes impossible… unless you automate it.
By combining Laser Lab Marketing’s smart automation with Mailbox Power’s tangible, personalized mailers and gifts, you create an unstoppable communication engine that:
Feels warm and personal
Shows up at just the right time
Builds a reputation of excellence and care
Let your competitors fight over inbox space. You’ll be in your clients’ hands—and hearts.
